Archive for the ‘Search Engine Optimization (SEO)’ Category

What’s Wrong With Search Engines?

Friday, April 24th, 2009

I wonder how we will be searching for things online in the future? Are our search engines fundamentally flawed? Do we really want to search the way we do on Google and Yahoo, etc. or are we just conditioned to do so? Most search engines (the successful ones) are driven by advertising in the form of ads or in terms of certain pages that have been optimized by someone to show up higher in rank. Is this serving our searching needs? Do we need something different?

I use search engines hourly, at the very least. My business requires it, I like researching online and I use them for personal use such as shopping. Sometimes a set of results come up and I have to wonder why I am being presented with such results. Is it that the site’s algorithm is wrong? Did I type in the wrong term or phrase? Or, is there a better way that we can be searching that we have not thought of yet? Maybe we haven’t stopped, looked at our needs and figured out exactly what we need, regardless of the technology available.

Maybe typing in a phrase is wrong… Maybe 10 listings returned is wrong…. Maybe a long list of text or images is wrong… Maybe it’s all perfect… I am just very curious as to what people really need out of their online searches…

An SEO WhitePaper By a Friend

Friday, April 17th, 2009

Naveed, from the Usman Group has written a really nice, easy to understand white paper on Search Engine Optimization. I was impressed with the care he put into making the paper and I recommend anyone to download it from http://www.theusmangroup.com/publications/

If anyone else has an interesting paper they’ve written, please drop a link in a comment and I will be happy to read it.