I don’t love Apple? Sorry, no. I don’t hate them either. I have a very big case of indifference to companies like Apple and Google. Why? Because people “love” them so much that it kind of creeps me out.
My friends and colleagues seem to have what I would consider an infatuation with these companies. It’s like you would catch them making out in a closet at a high school party. I just don’t get it.
“Truth or Dare?”
“Dare!”
“OK, make out with Google in the hall closet”
Sure, Apple makes a great interface. They are forward thinkers and Steve Jobs is great. But they are also a large company seriously embedded in themselves. They don’t open much and I like companies that do. It’s just my prerogative.
Sure, Google makes a great search result. They snap up the brightest of the bright and have a clear vision. But they are also a massively large company that does whatever the heck they want. They gather, hold onto and do what they feel necessary with personal information, copyrighted information and more.
But all of that doesn’t make me hate either one of them. It just means I can’t love them. It’s hard to love a company, especially one who’s main motive is profit. Give me an open source organization, or a charity, or even a huge for-profit company that does not pretend to be saintly, and I can have better than average feelings for them.
For example, I really like Chipotle. I like their stand on cruelty to animals and additives in their food. Today I found out that there is an iPhone application for Chipotle (not in the US yet for all features, but I can dream). This is the teeter point for me to get an iPhone.
When someone asks how I love my Apple iPhone, I will just point to my Chipotle App.
