Archive for April, 2009

The Shiny Happy Flu is Here! (More Meaningless Words Too!)

Tuesday, April 28th, 2009

Today there are some fascinating articles in the news that relate directly to a previous article I wrote entitled The Marketing of “Revolution”. The news story in question relate to the naming of the current Influenza outbreak of The Swine Flu.

The Swine Flu gets it’s name because it is a virus that originated or traveled through pigs at some point, hence the “swine” reference. This is fairly common knowledge to anyone that has followed the news in the past week. There also appears to be some human and bird virus in there as well, but it’s a bit hard to say People Swine Bird Flu, I guess.

At first there were calls to rename it because of religious sensitivities to the term. Apparently the thought here is that those opposed to eating pork do not want to name their viruses after them either. Then, the pork industry took offense because the term Swine Flu might be hurting their bottom line. Notice the link in that article is from the economy section and not the health section.

I suggest renaming the current virus to something more pleasant like “The Shiny Happy Flu” or maybe we can use the philosophy of the lobby groups and use negative connotations as a jumping off point. We can try to stop crime by calling it the “Breaking and Entering Flu”, or maybe we can get my favorite rock in space reclassified as a planet by calling it the Pluto Flu! My personal favorite is the “Dependence on Foreign Oil Flu”. The options are truly endless.

This is a real-time example of the transfer of word meaning from “real-life” to a marketing effort. This is an interesting time to follow the effects of lobby groups on our lives. It is very easy to supplant the reality of situations with a particular agenda.

What’s Wrong With Search Engines?

Friday, April 24th, 2009

I wonder how we will be searching for things online in the future? Are our search engines fundamentally flawed? Do we really want to search the way we do on Google and Yahoo, etc. or are we just conditioned to do so? Most search engines (the successful ones) are driven by advertising in the form of ads or in terms of certain pages that have been optimized by someone to show up higher in rank. Is this serving our searching needs? Do we need something different?

I use search engines hourly, at the very least. My business requires it, I like researching online and I use them for personal use such as shopping. Sometimes a set of results come up and I have to wonder why I am being presented with such results. Is it that the site’s algorithm is wrong? Did I type in the wrong term or phrase? Or, is there a better way that we can be searching that we have not thought of yet? Maybe we haven’t stopped, looked at our needs and figured out exactly what we need, regardless of the technology available.

Maybe typing in a phrase is wrong… Maybe 10 listings returned is wrong…. Maybe a long list of text or images is wrong… Maybe it’s all perfect… I am just very curious as to what people really need out of their online searches…

All Starlings Must Die (My Day-After-Earth-Day Special)

Thursday, April 23rd, 2009

Quite a few years ago, I was on a dinosaur dig in South Dakota. We stayed and slept on a local ranch at night and during the blistering hot days. There were about 30 of us from all walks of life. There was one lady that made a particular impact on me.

This lady, an older woman, was dying of cancer. I suppose that her being on a dig was something she had always wanted to do. She drove across the country in her VW Beetle to work on the dig. If I were in the same predicament as she, I would probably do the same thing if I felt it had gone un-done before I died. However, she made an impact on me in a different way…

She was kind of grumpy - not at all like you might imagine based on those made for TV movies where someone smiles all the way to their grave because they got to fulfill a dying wish. I am being nice when I say “grumpy”, because she was actually fairly mean. This leads me to the statement that she made which had a profound impact on my life.

We were sitting around one evening, avoiding the heat, waiting for a storm to come in. We were talking about nature, birds, etc. When she proclaimed, loudly, that “…all Starlings must die”.

Huh? Did she really say that? Was she joking or being sarcastic?

It was apparent that she really did mean it. She went on how she wanted them all dead. I can’t remember why anymore, but I remember being caught in the irony of her comments… How someone dying would want something else dead, let alone an entire species. It spoke to me about the nature of man. It helped me define who I am. I realized there that if I were ever to be on my death bed, that I would want to be like one of those made for TV movies. I would want to enjoy every last second of life that the planet had to offer.

I actually think of her comments so often that the vision of that day is emblazoned in my brain. I hope that I can continue to see nature and humanity for it’s beauty even at the worst of times.

I am a bad friend

Wednesday, April 22nd, 2009

I was recently told by a real-life friend of mine that also happens to be a digg.com member that I am essentially the Digg version of a bad friend.

What he pointed out was that, on Digg, I am moderately self absorbed, don’t contribute much and when it comes down to it, no one would want to be my friend. I pondered his comments and realized that he is absolutely right. But, why?

After a lot of thought, I realized that my digg.com actions mimic my real life actions.

I have never really been good friends to many people at any given time. I am basically just not good at it. I really like people as a whole and I enjoy communicating and collaborating all day long. However, when it comes to deep friendships, they are few and far between. This is how I have been my entire life. I’ve only had few people that I really consider “best friends” if I were to add them all up.

I rarely remember a time when I have not occupied my entire day from morning til late night with things to do. Because of this, I have a hard time fulfilling my duty of reciprocal friendship. It’s not that I don’t want to. I actually think about friends significantly more than they know. I just have this drive that makes me do other things. This is good and bad, of course, but it’s just part of my root personality.

There are 24 hours in a day and I find it necessary to fill up all of my spare time thinking. I know it sounds crazy, but that’s what I’ve always been driven to do. I like to invent things, develop ideas, wonder why things happen or why I might be doing something in a certain way. I think this is what lends itself to me seeming to be \ being self-absorbed. I find that as each day goes by I get a stronger and stronger desire to create things and my friendships might falter if left unchecked.

I am glad that he said something because I feel that I need to allow time for friends. I really like people, which may be a surprise to some personal friends. This not only includes my real-life, but also my online-life as there are many new experiences to be had by finding new people and cultivating friendships.

More importantly, it’s Earth Day. Please plant a tree or donate to a tree planting organization. If you aren’t up for that, maybe a walk outside to enjoy our planet might be a great way to spend the day.

The Marketing of “Revolution”

Tuesday, April 21st, 2009

I was enthralled at the Tax-Day tea-parties held around the country for a number of reasons.

One reason that this was interesting was due to something that I feel is happening more and more around the country - words and phrases have been inducted into marketing campaigns, often without regard for the true meaning of the words.

I want to focus on “Revolution is Brewing”, which I heard a number of times on April 15th, 2009. The word revolution is a strong word, probably one of the strongest words in any society. According to dictionary.com, the number one meaning is “an overthrow or repudiation and the thorough replacement of an established government or political system by the people governed.” Now, is that really what was happening? No. Is that really what was intended? Probably not. Some people may have felt that way, of course, but there is no accounting for every opinion.

What does it really mean then? It’s obviously a play on words - “tea” and “brewing”. Get it?

We say strong things these days without really meaning them because we are just so used to it. This is because marketing is prevalent in all areas of our lives - including everything from cola makers to political lobby groups. The words sound good. The words sound tough. Because of this, people use them with a certain abandon. Was a consensus really preaching a revolution? Or was it made to feel “old-timey”, complete with our forefather’s garb and ambiance to create a particular mood?

The point here is that this may be another case of manipulation of the market by a large organization with a particular agenda. The agenda is irrelevant and the organization is as well. This is not about any particular stance on politics - just an observation of the collective unconscious and it’s affect from marketing campaigns.

I feel that we need to step back, separate ourselves from advertising campaigns and slogans (really, they are everywhere) and learn to say things in our own way. Our collective conversational skills will hopefully grow to a place where we can communicate with each other with the respect that we all deserve.

Organic, Schmorganic

Monday, April 20th, 2009

Note: I welcome comments, re-posting of this document following the terms of my Creative Commons license, digg.com diggs or yahoo.com buzzes.

My family tries to eat organic food. I would say that we are in the 75% range of organic foods vs. non-organic. We aren’t perfect, nor are we doing all that we can. But I wanted to talk about something that recently bothered me regarding an “organic” item that I rather enjoyed.

I used to get these Chewy Granola Bars that were USDA organic. One day, they were taken off the shelf of our local supermarket. They were removed because of the recent peanut salmonella scare. I walked around the store to get my other items and I noticed something that I felt was strange - that many different products were removed from the shelves because of the Salmonella scare. This was due to the supposed deplorable conditions at the Peanut Corporation of America plants. Many of the other items that were off the shelves were not organic.

How could it be that organic and non-organic products would be using the same peanuts? Organic peanuts could end up in non-organic products, of course. But, why would they not label their products as containing organic peanuts, when it is such a marketable item these days? It just did not make sense.

I wanted to inquire with the company that made these granola bars. I found that the website for this company touted “Organic since 1972″ and “…is also a real place — a working, active, productive farm dedicated to bringing wholesome organic food to your table.” Now this at first led me to believe that the farm pictured in their advertisement was the actual farm to produce their product.

When I decided to email this company, I was taken to a huge company’s website contact form. Huh…

A little further research led me to the information “…said it has no reason to believe there is a safety issue with these products, but that it is taking the action, as a precaution, because peanut pieces in the products may have been sourced from the Plainview, Texas, plant of Peanut Corporation of America.”

Is this company that owned the Peanut plant really an organic farm? At the very least, is it a clean organic farm? Who certified this farm as organic? It has been said that the farm did not properly supply documents regarding it’s organic farming. And as the bottom line, aren’t the products from the farm listed on their website?

The response to me was essentially that only these few products were at issue and everything else was OK. Now, I want to point out that the few products at issue, were products that I consumed almost daily. I wonder if that counted as a bad thing in their eyes?

My point with this is that the term “organic” seems to have been diminished and compromised, especially by large corporations that generally care about their bottom line. If “organic” is fashionable now, then these companies may want to grab onto the term without really doing the leg-work involved in truly being organic.

I believe this to be one more account of marketing replacing truth. In fact I think that our country is slowly and systematically being conditioned into believing that “something” is actually “something else”. This is done, often enough, by creating laws, often through lobbyists, that dictate “truth”. In the example above, does the term “organic” really get us just that? Does the USDA standard of organics actually measure up vs. true organic farming? I fear, in the account above, it does not.

We, as a people, might do better if we start to understand the difference between “moral” and “legal”. “Legal” does not necessarily mean “good” nor does “good” always become law.

An SEO WhitePaper By a Friend

Friday, April 17th, 2009

Naveed, from the Usman Group has written a really nice, easy to understand white paper on Search Engine Optimization. I was impressed with the care he put into making the paper and I recommend anyone to download it from http://www.theusmangroup.com/publications/

If anyone else has an interesting paper they’ve written, please drop a link in a comment and I will be happy to read it.